Article by Dr. Pratik P. SURANA
Chief Mentor and Founder
Our businesses don’t always perform the way we want them to, but the results we get are a direct reflection of what we focus on.
The answer to business problems of any kind is focus. Without focus you don’t have clarity. Clarity creates certainty and a clear path toward a result or solution that you want.
Sometimes, when everything is going wrong, we can lose the excitement and desire for our business that we once had, and become confused and fearful. “If this isn’t working, what else am I meant to be doing? How am I going to change this situation? I don’t know what I’m supposed to be doing any more”. When you are in that space you have no focus and won’t be able to generate positive results.
These are the steps that will help bring back what’s missing from your business.
Create Space To Get In Touch With What You Really Want
There’s no way you can create a path toward clarity if you don’t allow yourself time to think and reflect on what you really want to do. Turn off the phone, get right away from your work environment, go somewhere you enjoy like the park or the beach, or just go for a walk or run. You need to be on your own, not somewhere with distractions like a café
This is important, because if you are in a place of confusion or fear, you may have lost sight of why you have your business, and whether you still want it.
Remember What You Enjoy And Excel At
Think about what you’re really good at and what you love doing. Don’t think about your current situation – open up your thoughts to what it is you really love doing, and where you can add the most value to others, and expand on that. Go back as far as your childhood.
Do you love being with people, are you highly creative, are you great with numbers, do you enjoy teaching, are you a performer? Get back to basics and make a list of all the things you have been doing throughout your life that you are really good at and really enjoy.
Somewhere in that list is your true desire.
Tune In To Your Emotions
As you create your list, tune in to how you are feeling. Does something on that list make you smile, excite you a little bit, ignite something you’d forgotten, or now leave you indifferent?
Hone in on what lifts your energy. That’s what you need to focus on. You have to get it back into you and your business in order to produce outcomes that you want.
Remember to do the things that add the most value to your business. These will be the things on your list that you’re passionate about and really good at. If you’ve lost sight of that, you need to get back to it. Let others do the rest. If you’re not in a position to employ a team, consider outsourcing to virtual resources that are far less costly than in-house resources.
Above all, you have to get back in touch with what it is you do best, that also adds the most value to your business.
When you look at all the things that need to be done in your business, whether it be client work, managing your team, tracking a marketing program, staying on top of the financials, or providing strategic direction, you must prioritise. The way to prioritise is to look at the potential impact of each priority.
It’s important to focus on the 20% of activities that will produce 80% of the progress or results for your business. If your focus is missing, and you don’t know where to start, use the 80/20 tool to set clear priorities for yourself and your team.
If any of these factors are missing from your business, follow these steps to bring them back, so when the next season arrives, you and your business will also experience a new phase.